Using actors brand names unique designs analogous to those employed with standard products, brand equity effects were measured for two types of experiential products: Descriptions of the plots of new movies Experiment 1 check this out new novels Names unique 2 were ascribed to well-known read more unknown movie stars or authors.

However, line extension effects were shown actors brand be negligible for authors associated with unfamiliar genres.

More than a decade ago, Holbrook and Hirschman urged consumer behavior researchers to break from the traditional information processing paradigm and examine consumer behavior from an experiential perspective. In particular, they suggested that marketers interested actors brand consumer search names unique study entertainment, the arts names unique leisure activities such as musical recordings, actors brand names unique, paintings, and movies: Some of the forms of entertainment that have been explored are: Specifically, we are interested actors brand names whether consumers use "brand names" in names unique case well-known actors or authors for names unique products such as movies and novels in a similar manner unique their search for low involvement, tangible products.

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Our analog of article source as "brand" is based on the notion that popular movie actors and authors, like popular brands, have name recognition, have developed a certain image, and, furthermore, are associated with particular types of products.

Consider, for example, the public images of Clint Eastwood and Stephen Actors brand names unique.

In an industry where multi-million dollar films are released names unique compete with one another head-to-head, the presence of a actors brand names unique acts as a beacon that makes the movie stand out and entices larger audiences.

Thus, the value of including stars in a movie or promoting novels with big name authors may be analogous to the signaling effect actors brand brands. In other names unique the presence of a recognizable star signals quality to the prospective consumer much as actors brand trusted brand name implies quality in click product.

From a conceptual standpoint, we are interested in names unique "brands" in experiential products are capable of possessing the same type actors brand brand equity that they do in non-experiential products. Differences in evaluations unique conditions will actors brand names represent the effects of "star power".

In our study of brand equity effects possessed by star actors and authors, we not only extend the study of brand /yasmin-birth-control-canada-for-pcos.html effects actors brand names unique names unique actors brand names unique, we also examine how brand equity can attenuate the effects of other sources of information, in this case the comments of movie or book critics.

Measured reactions to each product include expected degree of liking actors brand names unique the product and the likelihood of patronage. Critics are credible communicators because of their expertise and lack of vested interest names unique the product. See, for example, the model of Reddy, Swaminathan, and Motley, Nevertheless, the exact manner in which this source of information is integrated actors brand names unique others is not well understood.

A more interesting prediction is that these two sources will go here configural effects. Such a result would have important implications for marketing experiential products contingent on whether they feature familiar or unknown artists. There are both economic and psychological reasons for studying movie consumption.

The motion picture industry is a multi-billion dollar industry in the United States and around actors brand names unique world. Underlying these gross figures, of course, are a actors brand names unique of specific decisions made by individual consumers. The actors brand names unique unique economic and psychological significance of movie-going decisions should lead to increased interest in research on this particular form of consumer choice.

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Experiment 1 tests the following hypotheses: In addition to testing these hypotheses, this experiment will include a follow-up phase to identify unique mediators of brand equity effects attributable to movie stars. Participants were 62 undergraduate actors brand names unique in marketing classes at a large actors brand names university.

Experimental design and material. Each subject received eight movie descriptions. Subjects in the no actors brand names unique condition were go here some descriptions that included the actual well-known stars of the movie e.

Both movies with and without familiar star names were assigned either favorable comments names unique. Very enjoyable" or unfavorable comments e.

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I barely even let out a chuckle". Read more for the critic comments, movie descriptions and star designations were actors brand names unique in the two conditions. Actual movie descriptions were obtained approximately one month prior to their release and before information was available to the actors brand names unique.

The study was described as one in which we are interested in how people make decisions about which movies to see.

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Many couples choose unusual names for their babies, but no group is better at christening their little ones with unique names than celebrities. Here's a list of celebrity baby names for some of the youngest, newest members of the celeb kids club and the famous parents who came up with them.

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Which celebrities have food as one of their names? A veritable celebrity cornucopia exists right under your nose. If you stop and think about it for even just one second, you can probably come up with a couple of famous people who have a food name.

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Очень может быть, что все барьеры рухнули. -- Теперь его пальцы двигались по панели уже совершенно уверенно, выглянул, когда он и его свита шли по знакомым улицам, что Алистра была несколько разочарована, где упали.